The Luxury Market in India: Maharajas to Masses-Glyn Atwal, Soumya Jain

  • Title: The Luxury Market in India: Maharajas to Masses
  • Author: Glyn Atwal, Soumya Jain
  • Released: 2012-11-13
  • Language:
  • Pages: 192
  • ISBN: 0230336728
  • ISBN13: 978-0230336728
  • ASIN: 0230336728


Review "Successful luxury branding involves understanding how to position your provenance... their team of professional contributors eschew the simplistic one-size-fits-all global branding approaches of yesterday to describe the nuances of customer-centric segmentation necessary to delight the subcontinent's luxury demanding market." Rohit Deshpande Sebastian S. Kresge Professor of Marketing Harvard Business School "With a surging economy and such evolving mindsets, India has never been more ready for luxury than it is now. But with it comes challenges and their answers in unique strategies. This book addresses these very issues and demystifies the Indian luxury story impressively." - JJ Valaya Managing Director Valaya Luxury Holdings P. Limited "Fascinating reading. Well-researched... It is full of unique insight and extensive source material for anyone interested in truly understanding contemporary India, its high-end consumers and their relation to luxury." Claus Lindorff, Founder & Managing Director, BETC Luxe, Euro RSCG Worldwide "A well grounded and fascinating journey into the key challenges posed by the Indian luxury market, from consumer segmentation to retailing and communication." Stefania Saviolo Professor of Fashion & Luxury Management Bocconi University, Milan, Italy

About the Author GLYN ATWAL is an associate professor of Marketing at Ecole Supérieure de Commerce Dijon-Bougogne, an international Graduate School of the French network of Grande Ecoles. His teaching expertise includes luxury marketing and emerging markets. Glyn is also a member of the Agility Advisory Council (Singapore) with a core focus on research and strategy within the affluent and luxury space. He is a regular presenter at international conferences and a columnist for Branding Magazine. Prior to academia, Glyn worked for Saatchi & Saatchi, Young & Rubicam, and Publicis.

SOUMYA JAIN is the Chief Editor & Chief executive officer of LuxuryFacts, an online luxury magazine. She is also a visiting lecturer in luxury marketing at leading business schools in India. Prior to LuxuryFacts, Soumya was a member of the editorial staff for the magazines MillionaireAsia India and Asia-Pacific Boating India.