Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business-Josh Bernoff, Ted Schadler

  • Title: Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business
  • Author: Josh Bernoff, Ted Schadler
  • Released: 2010-09-14
  • Language:
  • Pages: 272
  • ISBN: 1422155633
  • ISBN13: 978-1422155639
  • ASIN: 1422155633

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Review "This is a worthwhile book for anyone in business to read, not just for marketing or innovation, but also for strategy." – Journal of Consumer Marketing

"…is a well-written, useful guide to how companies can empower their employees." - Ad Age

"If the future sounds scary, Empowered describes it in reasonable, even methodical terms. The book Empowered is a milestone for where things are headed, both for the business manager and the IT manager." - InformationWeek

"…this book is a practical explanation of how social influence marketing, which is having your customers create customers for you—works! Loaded with lots of easy to understand cases, this is an information packed book demonstrating that social technology has become universal." Chief Executive


About the Author JOSH BERNOFF is the coauthor of the Business Week bestseller Groundswell, the “best book ever written on marketing and media” (Advertising Age). He is senior vice president, idea development, at Forrester Research.

TED SCHADLER is a vice president and principal analyst in Forrester’s IT Research Group. His work over thirteen years at Forrester has focused on disruptive technologies and how senior decision-makers should harness them. pdf